The battle of the christmas battles
Diversion: escape from everyday problems and routine - entertainment.
Personal Relationships: using the media for emotional and other interaction (e.g. developing affection for characters in TV)
Personal Identity: finding ourselves reflected in texts or learning behaviour and values from the media. Reality TV or documentary (Educating Yorkshire) are good examples.
Surveillance: Information useful for living (e.g. Weather, traffic news, holiday bargains etc.
In the John Lewis advertisements the audience pleasure that is offered is personal identity. This is because in the small period of time you can identify with the concept of the advertisement. The similarities of each advertisement is that it shows someone loving or showing someone/something that they care. Which is the main focus of the ad. Especially at this time of the year where we are going to want to be with the people we love so it provokes that emotion in the audience ad gets the to think about their loved ones. Each video is different in the sense that the story line changes each time. The first advertisement is based around two people then its about a person and an animal and then the last is focused on the animals. It is interesting to see how the story line plays out which could be a way of showing diversion in the advertisement especially since each advertisement is unique in its own way like how in the first ad the man is on the moon or in the second one where the penguin is a pet to the young boy, which isn't something you wouldn't usually see but the fact that its being showed in a common setting, it almost feel realistic.
1) Which do you think is the most appealing and why? Try to use some of our audience theory in your answer.
I think that the advertisement that is the most appealing is the M&S advert with Mrs Clause rushing out to give the present because you don't generally see ads that have Mrs clause as the main focus which can be a way of creating diversion.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
The two adverts that share personal relationship are the coming home for christmas advert and the Sainsbury advert. This is because they both have the idea of being there for your family and their presence being a gift on its own.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
I think the Aldi advertisement appeals to a younger generation and the older since the entire ad is presented as a cartoon however the main ideas of it - the food - target the older generation who are going to buy it. I think the psychography appeals more towards the mainstreamers since they are more likely to value money and go for the family brands which is what Aldi may try to present their products as.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
It appeals to a wider audience because at that time of the year the general feeling is love for one another and the main focus of the festivity is to show people that you care so in order to match with the atmosphere. The advertisements wood have to show a similar approach in what they are trying to display.
5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
The two adverts that share personal relationship are the coming home for christmas advert and the Sainsbury advert. This is because they both have the idea of being there for your family and their presence being a gift on its own.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
I think the Aldi advertisement appeals to a younger generation and the older since the entire ad is presented as a cartoon however the main ideas of it - the food - target the older generation who are going to buy it. I think the psychography appeals more towards the mainstreamers since they are more likely to value money and go for the family brands which is what Aldi may try to present their products as.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
It appeals to a wider audience because at that time of the year the general feeling is love for one another and the main focus of the festivity is to show people that you care so in order to match with the atmosphere. The advertisements wood have to show a similar approach in what they are trying to display.
5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert?
Aldi
In this an advertisement it shows that there are some enigma codes in whether the carrot will make it in time to see Santa. throughout the ad there are small action codes like when he scrapes his back on the grater and almost caught on fire when the candle falls. Another enigma code is what happens after the little carrot falls a sleep which is later answered when the audience sees that Santa used him to help the reindeer go faster.
In this an advertisement it shows that there are some enigma codes in whether the carrot will make it in time to see Santa. throughout the ad there are small action codes like when he scrapes his back on the grater and almost caught on fire when the candle falls. Another enigma code is what happens after the little carrot falls a sleep which is later answered when the audience sees that Santa used him to help the reindeer go faster.
