Reading and image

Rebook Advert

From what is shown on this advert is a medium close up of 50 cents face placed next to an image of finger prints. From the image you can tell it is about success and wearing this brand you can achieve higher heights in life. The color of this advert is in black and white this could be used to emphasize the life of the customers as not colorful and bright.
The lighting used is top lighting, this is used to make the actor or main character look more glamorous however the picture doesn't look glamorous and more mysterious and as if he is coming out of the shadows which is emphasized by the fact that it is low-key lighting. However, the oppositional meaning that the company may not want to openly show the customers could be that those who buy Rebook are typically black criminals/the rebellious type. Hence the association and the image of the finger prints which when someone sees it automatically thinks criminal records.

Ugly Truth Advert

This is a smoking advert that shows that smoking affects how you look. This is a close up of the woman's face, this helps to see the details of the woman's face. There is color in the image however the part of where there is smoke looks dull which could highlight the fact that this is what smoking does to a persons face. What i can infer from this picture is that smoking makes u look old and takes away the beauty of being young. the oppositional meaning to this could be that being old is seen as ugly and frowned upon and that smoking makes you look older more quickly. The lighting used is high-key lighting. despite the dark background i think this is high-key lighting because the woman looks very natural and there aren't any harsh shadows.