Brand Values

Summary

100 words - 10 words - 1 word

Primark

Taking the Dyer lines of appeal theory into account, Primark would be seen as a company that appeals to families as they would be seen as a company that has a large variety of clothing and other materials that are cheap and easily accessible things. Happy families would be their main focus as they have many different types of clothing for different age groups and this would appeal to them as they would find it easier to shop in one place to get the items they need. 

Primark is a brand that satisfy their customers needs

Creative

Tesco

Tesco are successful at portraying their brand as a family friendly local store available with the things that the customer needs. According to the Dyer lines of appeal they like to showcase a lot of childhood memories as they would create nostalgia for the customers who would come there when they were younger. This would make the brand seem more appealing to the customers as they may feel more inclined to want to go there.

Variety

Google

Google is worldwide known brand that are very successful in putting forth their innovative ideas. Google is a great platform as it has access to a wide spread of data, which is good for those with successful careers as its a way for them to further improve their own companies and to be easily recognised through the search engines. They could also be linked with Elite people or experts as well known people can use this platform to gain popularity and also share their knowledge.

A company that is worldwide and vast

Knowledge

British Airways

There are many of Dyer's lines of appeal that can be associated with this brand, Rich, luxurious lifestyle. This is because the people who usually fly with them are businesswomen and men and they expect high quality form the airline. Also, beautiful women this is because of the air hostess are normally women that are pretty and wear the conventional red lipstick that is seen worn by almost all air hostess. Glamorous places, as it is an airline they will be making sure that they can take their customers to the most well known destinations.

high standards and expectations 

International

Snapchat

Snapchat appeals to the younger generations and is one of the most popular social networking site/app now a days. A dyer's lines of appeal that could be linked to this could be applied to this company is self importance and pride. Since the majority of snapchats users are teenagers on people in their 20s and the app requires you to take 10 second videos/pictures. This gives way to the users to be self absorbed in themselves when posting however it gives them the freedom to send funny and silly snaps to friends using the filters which appeals to the target audience.

fin and creative and informative for the users

Community