- Distribution techniques are important for when the film is being released. It all comes down to identifying the film’s audience, estimating revenue potential across all platforms, building awareness and maintaining interest, persuading exhibitors to present the film and persuading the audience to watch it.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
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Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
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Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
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- It was different to other film releases because everything was released on the same day - 5th of July. The cinema screening, dvd/blu-ray, Film4 channel and Video on Demand. was all available on the same day.
4) What are the advantages to releasing the film across all platforms on the same day?
- The advantages of this is that it created a buzz in the industry as it was never done before which created recognition for the film as the film industry was interested as to why they decided to do that.
- The advantages of this is that it created a buzz in the industry as it was never done before which created recognition for the film as the film industry was interested as to why they decided to do that.
5) What are the disadvantages to this approach?
- The disadvantages of this is that the would have lost money in certain areas. For example cinema releases. People would rather watch it at home than go to a cinema. However, that wouldve been the case if it was a mainstream film. The niche audience that comes with this film would still pay to go watch it in a cinema to experience the arthouse cinematic film experience. They are also more likely to lose money in the DVD/Blu-ray releases.
- The disadvantages of this is that the would have lost money in certain areas. For example cinema releases. People would rather watch it at home than go to a cinema. However, that wouldve been the case if it was a mainstream film. The niche audience that comes with this film would still pay to go watch it in a cinema to experience the arthouse cinematic film experience. They are also more likely to lose money in the DVD/Blu-ray releases.
6) What target audience would A Field In England be aimed at? Demographics and Psychographics.
- The film is more aimed at and audience of the age 25- late 40's ABC1. People who are a fan of the arthouse genre. The film is heavily psychedelic based and those who enjoy having a drink would enjoy the film along with the cinematic experience in an arthouse cinema.
- The film is more aimed at and audience of the age 25- late 40's ABC1. People who are a fan of the arthouse genre. The film is heavily psychedelic based and those who enjoy having a drink would enjoy the film along with the cinematic experience in an arthouse cinema.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
- I dont think future films will take on this release technique as it will not generate suspense and excitement for the film. So it wont generate word of mouth from little teasers released over a period of time leading up to the actual film. This film generated word of mouth, doing it again would defeat the purpose.
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