audience

Psychographic profiling

Succeeders

Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)

Structure

Who you are working with: Jasmit

Introduce your example couple that represents your group:

1) Make up their names:

- Selwen,  M  - 
- Abhainn,  F - 
2) Where do they work/study?



3) What do they do in their spare time?

They like to focus on getting as much of there work done. making sure that they have some kind of organised structure to their day. hey know what they need to do in order to reach their goals. they may often take small holidays here and there to places like italy, greece maybe even dubai. They have hobbies such as a certain sport or art that they like to spend doing in their free time.


Media Consumption

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 

- Times
- Scholarly Journals
- High brow magazines- Newsletters

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?

- the news - bbc. - updates on local news, political news
- homes under the hammer, rip off britain etc
- sky broadband

E-Media: What technology do they own? What websites do they visit (if any)?

- Most likely to have facebook maybe twitter and instagram.
- Usually used for business purposes however also for personal use but not highly active.